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Get optimistic for 2023!
Short audio exercise inside to help you identify your 2022 successes ...
 • 
Felicity Cowie

May 2022

Tuesday Tip: How to start a press release
Where to begin?
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Felicity Cowie
Tuesday Tip: Top 5 Trends to Watch in the Future of Work
Related to media relations, thought leadership and remote communications
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Felicity Cowie
Tuesday Tip: How to win media coverage for zero cost
Okay, yes it's Wednesday but I was holding out to share this ...
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Felicity Cowie
Tuesday Tip: Start with your quote
How to write a press release
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Felicity Cowie

April 2022

Tip: Describe your business in 50 words
Einstein said, ‘If you can’t explain it simply, you don’t understand it well enough.’
 • 
Felicity Cowie

February 2022

September 2021

Do journalists always want exclusives?
Have you ever wondered what journalists themselves think about ‘the media’ during the story pitching process? In fiction, journalists are frequently…
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Felicity Cowie
The 3 worst things you can do when pitching a journalist
(All based on true stories)
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Felicity Cowie
What is the financial cost of media relations?
Many organisations invest £10000s in the wrong skills for the wrong processes to get wrong media coverage. Why? A trap many businesses fall into is that…
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Felicity Cowie
3 ways media relations can benefit your business
The main reason businesses fail to get great headlines is that they don’t really know WHY they want to work with journalists. It often only becomes a…
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Felicity Cowie
How do you start media relations?
Most businesses want to get featured in the media because they can see the benefits of raising their profile. A good news story acts like a…
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Felicity Cowie
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