Media relations is not the same as public relations
cowiecom.substack.com
When you work with journalists your audience isn’t the people you want to reach (your public) but journalists. Journalists will almost certainly have different ideas from you about what their audience wants, are under no obligation to do what you ask, and newsrooms use different processes from business to gather and share information.
Media relations is not the same as public relations
Media relations is not the same as public…
Media relations is not the same as public relations
When you work with journalists your audience isn’t the people you want to reach (your public) but journalists. Journalists will almost certainly have different ideas from you about what their audience wants, are under no obligation to do what you ask, and newsrooms use different processes from business to gather and share information.